Adyoulike Partners with Good Move to Accelerate Growth of Programmatic Native Advertising in Italy
LONDON, June 21, 2016
Native advertising platform, Adyoulike, and Good Move, an innovative Italian start-up specialising in Programmatic Advertising, have signed a strategic partnership aimed at accelerating the growth of Native Programmatic in Italy. The new partnership gives Good Move access to Adyoulike’s in-feed native ad platform to enhance its own native advertising offering. Good Move will be the exclusive Adyoulike reseller for the Italian market and its native offering will be powered by Adyoulike accross the country. At the same time, Good Move will expand Adyoulike’s global capabilties.
Using the Adyoulike platform, Good Move will be able to offer Italian publishers a complete in-feed native advertising solution for them to run their own native campaigns delivering sponsored content, video and traffic driving native placements through direct sales or programmatic. Meanwhile, Good Move will provide expertise of operating within the Italian market place, and its unique proposition of being one of the first Italian ad-tech providers to offer programmatic advertising.
Good Move as a focus on the segments Automotive, FMCG, Entertainment, Telco and Insurance, with over 600 web sites for their main vertical segments: Smart Woman, Advanced Entertainment and Engaging Automotive. The company is very bullish about expansion in the European and international markets, offering both increasingly innovative technologies – funnelled through a Data Management Platform and different touch-points and channels, In this way the brand can emotionally “touch” the audience to drive engagement. Good Move’s mantra is “Tell to touch”.
Among Good Move publishers there are: Autoaspillo, Cinefilos, DanInSeries, HallOfSeries, Ivid, Manga4ever, Millionaire, Primissima, 6sicuro, Dietaonline, TVSerial, Videogiochi.com, and so on.
Adyoulike is the European leader in native advertising technology, serving over 1 billion native ad impressions per month. The Adyoulike Native Technology Platform and Network allows brand advertisers to scale their native advertising campaigns across premium and niche publishers with ease from a single point of entry. Publishers benefit from access to the Adyoulike Exchange – a pioneering programmatic native ad marketplace – and the adoption of Adyoulike’s ground breaking native SaaS technology.
Francis Turner, UK Managing Director and Chief Revenue Officer of Adyoulike comments: “The value of native advertising worldwide is expected to almost double over the next three years, rising from $30.9bn in 2015 to $59.35bn in 2018. It’s a hugely valuable sector, and one in which we’re at the forefront of, driving growth. Our new partnership with Good Move represents our desire to expand this growth further around the globe. Good Move has been at the forefront of programmatic advertising in Italy, and this partnership enables Good Move to establish its own native network, using our technology, whilst we add to our global offering, by providing opportunities for our brands and publishers to serve ads on a global scale”.
Alessandro Mandelli, President and Co-Founder Good Move, said: “The UK market is one of the most relevant leader in Europe for digital advertising and Adyoulike represents a key player in this innovative landscape, having managed at the highest levels of excellence international brands, with great worldwide successes. In the crowded marketplace of digital advertising it’s crucial to have a strategic partner and this is the reason why today we are proud in announcing our cooperation with Adyoulike”
“The fast development of programatic technology is acting as a leverage in terms of business growth and revenue opportunities for Native Advertising. Considering this state of affairs, we are ready to lead the Native Programmatic expansion in the Italian market thanks to the Adyoulike support, providing all clients with the most advanced high quality solutions for the total customer satisfaction”.