Anatwine Closes Investment to Accelerate Global Growth Strategy

LONDON, June 15, 2016

Global online fashion network Anatwine, today announces its successful funding round in which it raised $12 million backing its technological innovation in the online fashion, apparel and sports wear environment.

This latest investment in Anatwine is a result of the company’s huge annual like for like revenue growth of 421%; with current growth at an incredible 44% month on month increase in sales. The opening of a New York based office is also playing a part in the success for the Cheltenham based business, with the first three months alone seeing the US team build a pipeline of 40 of the biggest US based retailers and brands.

In addition to this, since its founding in 2013, Anatwine has successfully signed and on boarded many of the world’s top 200 fashion, apparel and sports wear retailers and brands such as Adidas, Zalando, NEXT, Harvey Nichols, Fashion days, Reebok, House of Fraser, M&S, Superdry, ShangPin and Tmall.

Anatwine, who has also seen an impressive 300% growth in staff last year, currently has over 130 employees and plans to use the investment to continue and extend this impressive success across its offices globally. Moreover, Anatwine plans to rapidly expand its capabilities and its technical offering internationally; with the company forecasting a minimum signing of another 100 fashion, apparel and sports wear retailers and brands in the coming 12 months.

Sir Terence Leahy, ex-CEO, Tesco and Non-Executive Director, Anatwine, comments: “Anatwine is transforming the fashion, apparel and sports wear retail model across the world and the latest funding is testament to that. The work that Anatwine is doing is truly phenomenal when you look at the way they are helping brands and retailers to forecast increases in revenue of hundreds of millions of pounds.” He continues, “The latest funding will allow Anatwine to accelerate this initiative even further and expand the capabilities of its already innovative platform and the technical capabilities it is able to offer the online fashion industry.”

As part of the funding closure, German-based Zalando SE has increased its minority shareholding in Anatwine following ongoing recognition of the technology’s potential and successful onboarding of many international brands.

David Schneider, Co-founder and Co-CEO, Zalando, comments: “We’ve been working closely with Anatwine for several years already. The increase in our shareholding highlights once again our trust and belief in the strength of the Anatwine team and its technical capabilities. Our joint vision is to enable the digital business strategy of brand partners, to connect all the stock available and to create a relevant experience for customers. The deepening of our strategic partnership will see both our companies accelerate their individual growth strategies.”

Chris Griffin, Founder, Anatwine, commented, “As a company we always want to grow, innovate and never stand still. With this in mind we have continued with our objective to connect the world’s leading fashion, apparel and sports wear brands and retailers and give both sides increased sales, more accurate stock files, access to innovative technology and provide consumers globally with the products they want, when they want them. We have so far seen tremendous growth and huge revenue increases for the brands and retailers we are working with. The latest funding will only help to drive this forward further, allowing us to build on the technological innovations and capabilities we currently offer and achieve our overall objective of providing the consumer with the right stock at the right time, always.”

About Anatwine

Anatwine is a technology and services company that integrates leading fashion and apparel brands with online fashion retailers globally, representing the future of online fashion retail.

The Anatwine global fashion network connects brands’ and retailers’ business systems through a single integration, enabling collaboration and innovation to create the optimal online stock mix; drive increased sales and sell through; deliver enhanced brand exposure and consistent customer experience.

Anatwine was founded in 2013 by online fashion retail pioneer, Chris Griffin as the concept for a better way for retailers and brands to collaboratively increase customer loyalty, revenue and profits. Clients include top international retailers and brands including Zalando, The Iconic, House of Fraser, Adidas, Next, Supergroup and many more of the world’s largest fashion brands and retailers.

Since its establishment, Anatwine has grown exponentially; with year-on-year revenue growth of over 400%. The company employs over 130 people in the UK, with offices in London, Cheltenham and New York. Amongst its board members Anatwine counts Chairman Robert Willett, former CEO Best Buy International and global managing partner, Accenture Retail Practice; Sir Terry Leahy, former CEO Tesco; David Schneider, CEO Zalando; Jon Wragg, Sales & Marketing Director, Superdry; and top retail analysts Bill Currie and Iain McDonald.