Category: Marketing
Business profile: Cognito is an integrated communications consulting firm for the financial and technology sectors. With offices in New York, London, Los Angeles and Singapore, we help firms improve their performance and manage their reputation. We provide planning, marketing, advertising, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence.
Finance is different. Different in the central role it plays in powering the economy, in facilitating global trade, and in backing entrepreneurial growth. Different in the scale of the risks it represents for society and in the degree and international nature of its regulation. Different in the technological challenges it now faces to boost efficiency and make financial services companies relevant to mobile, socially-savvy customers. Different in the exceptionally long-term nature of some of the investment products and advice it offers.
That means that communications and marketing for the financial services industry need to be different too. Different in knowing how to reach both wary consumers and cynical, time-poor business audiences. Different in grasping how quickly corporate reputations can be endangered. Different in measuring the effectiveness of marketing campaigns with powerful tools to make the case for marketing investment in firms’ business strategies. Different in packaging complex products and thought leadership expertise into compelling stories for the media and social media.
Our clients are varied, and our role can include outsourced marketing support, media relations, branding, social strategy or strategic advice and issues management. Whatever their differing needs, most clients would agree that part of what makes Cognito an effective partner for them is our specialization and our recognition that finance is different.
Address: 4 Crown Place, City of London, London EC2A 4BT
Phone number: 020 7426 9400
Website: www.cognitomedia.com
