Cointreau Creative Crew UK Launches Window at Liberty London
LONDON, July 25, 2016
Today, the winner of Cointreau Creative Crew UK’s 2016 Newcomer Award, Tin Drum Pictures, launch an innovative window display titled “Borders in Our Heads” at luxury retailer, Liberty London.
Launched by Creative Director Laetitia Casta and La Maison Cointreau, the window is a result of philanthropic initiative the Cointreau Creative Crew UK and Cointreau’s longstanding relationship with the iconic department store. Newcomer award-winners Tin Drum Pictures were given the exclusive chance to design a Liberty window as a prize to accompany the accolade, voted for by Liberty MD Ed Burstell and fellow Grand Jurors Valérie Chapoulaud-Floquet, Rémy Cointreau’s CEO; Cointreau’s Creative Director Laetitia Casta; UNESCO Artist for Peace, Guila Clara Kessous; and editor of British GLAMOUR magazine, Jo Elvin.
Working alongside Cointreau, Tin Drum Pictures’ window aims to convey that creativity is limitless – it has no borders. Inspired by the creative collective of award winning filmmakers, Edurne Bargueño, Joasia Goldyn and Sarah Woolner’s personal perception of what it means to be creative in the 21st century, the concept shares similar values and a likeminded approach to openness, creativity and sensitivity as that of Cointreau Creative Crew UK’s programme to inspire and empower individuals across the creative industries.
Launching today, the window installation will last until the end of the month, alongside which Cointreau UK will launch a social media competition offering followers the chance to win one of Cointreau’s bespoke bottles, created by artists in the window of Liberty London for the Cointreau Creative Crew awards ceremony in May 2016. In addition, visitors will be able to enjoy Cointreau’s quintessentially English Classic Cointreau Fizz cocktail by Ed Burstell in Liberty London’s chic café. Uniting Ed’s favourite scents and colours with the British ritual of drinking tea, the cocktail features 50ml Cointreau, 20ml fresh lime juice, one Earl Grey tea bag, one cinnamon stick and 100ml sparking water.