Damian Madden Joins Selling Simplified

LONDON, December 18, 2017

Selling Simplified, a global leader in B2B demand generation, announced today the strategic appointment of Damian Madden as VP Sales – EMEA to further strengthen its global management team and accelerate revenue growth throughout the region.

Selling Simplified is experiencing explosive growth with an increase of over 87 percent in 2016 and is fast becoming the partner of choice by global technology companies looking to expand business outside of the traditional competitive markets in the U.S. and U.K. Selling Simplified is the only B2B demand generation company delivering campaigns in 219 countries and in multiple languages.

Madden joins SSG senior management team from IDG connect, as the first appointment of its new GM, Paul Briggs, who joined the company this October. “Damian brings a wealth of sales and management experience to our organization and is joining us at a pivotal time as we are deploying cutting-edge ABM and Attention Marketing platforms, which are being very well received in the marketplace,” Briggs said.

“Selling Simplified is providing innovation and scale to its customers that is outstripping the traditional content syndication offerings in the market, whilst driving new ways to measure engagement and success metrics for demand gen and ABM programs. I am very pleased to be joining the organization at the key stage of its growth in EMEA and globally,” states Madden.

Since inception in 2011, Selling Simplified has seen year-on-year growth awarded Inc. 5000 status for both 2016 and 2017, while employing over 300 people worldwide and with operations in six countries. Selling Simplified attributes its success to consolidating its core offering of lead generation products together with its Data Cleansing and Enrichment solutions LeadMATCH and LeadCARE into a single digital platform, demandcentr.

“I am delighted to welcome Damian onboard to spearhead the introduction of our new products to our direct and agency clients as well as continuing to grow our existing core demand generation products and overall sales team,” Briggs said.