DDB Named Eurobest Network of the Year
LONDON, December 5, 2016
DDB Worldwide, part of Omnicom Group, was named “Network of the Year” at the 2016 Eurobest Festival of Creativity, which took place in Rome, Friday December 2nd. This marks the fourth consecutive year DDB has taken home the title.
In total, DDB picked up 57 awards, including 4 Grand Prix, 15 Gold, 14 Silver, 24 Bronze. The awards were won across 18 categories: Creative Effectiveness, Design, Digital Craft, Direct, Entertainment, Film, Film Craft, Grand Prix for Good, Healthcare, Integrated, Interactive, Media, Mobile, PR, Print, Print & Outdoor Craft, Promo & Activation and Radio.
The Grand Prix for Good was awarded to DDB Group Berlin for the Pink Ribbon Breast Cancer Awareness campaign “Check it Before It’s Removed,” which in addition was awarded 11 Gold. The Creative Effectiveness Grand Prix went to adam&eveDDB for John Lewis “Monty,” and the Integrated Grand Prix was awarded to John Lewis “Man on the Moon.” adam&eveDDB also took home the Grand Prix in Entertainment for the H&M campaign “Becoming Beckham.”
Other Gold awards include one in Print for DDB Brussel’s “Simplified Stories” for Alzheimer Liga, and one in Design for DDB Group Berlin’s “Words of Welcome” for Verein Für Berliner Stadtmission, as well as in Entertainment for adam&eveDDB’s H&M campaigns “Becoming Beckham” and “Road Trip.”
Pietro Tramontin, Chief Executive Officer of DDB EMEA, says: “Following on from the recent African Cristal Network of the Year accolade, this is another great achievement for the EMEA region. The fact that our awarded work spans so many different categories, also proves that our agencies continue to deliver on creativity, effectiveness and breadth of offering.”
Other agencies contributing to the network accolade with metal include the network agencies in Amsterdam, Düsseldorf, Paris, Stockholm and DDB Remedy UK.
In addition, adam&eveDDB and DDB Group Berlin ranked third and second respectively for Agency of the Year.
Eurobest is the world’s pre-eminent celebration of European creativity, arranged by the organizers of Cannes Lions, and this year’s Network of the Year win marks the seventh time in eight years that DDB has taken home the title. DDB was also named Eurobest Network of the Year in 2009, 2010, 2011, 2013, 2014 and 2015.