Dynamo PR Hits $30 Million Crowdfunding
LONDON, December 14, 2016
Dynamo PR has now raised over $30 million for clients across crowdfunding platforms including Kickstarter and Indiegogo, with the team’s 57th crowdfunding campaign. The latest campaign, for Jide Technology’s Remix IO, passed its campaign goal of $250K in under 15 hours and went on to raise over $550K.
Dynamo PR was the first agency in the world to set up a dedicated division for crowdfunding campaigns over three years ago, and leads the industry in developing winning strategies for crowdfunding, providing services including video production, media relations, community management, and paid social promotion.
David Ko, co-founder at Jide Technology, said:
“As a PR agency, Dynamo’s deep industry expertise, relentless attention to detail and genuine passion for products is unparalleled and really sets them apart from others. I can’t imagine using any other partner when launching crowdfunding campaigns.”
In recognition of the funding milestone, the company is announcing Dynamo Crowdfunding 2017 – a unique series of physical events and webinars beginning early next year.
Paul Cockerton, co-CEO at Dynamo PR said:
“Crowdfunding is a great way to raise funds, market test products and attract a community, but it’s not without risk. Our expertise, honed over the years, has meant that over 80% of projects we work on go to beat their goals, compared with a 35% industry average. We’ll be sharing our knowledge and experience in a series of events through 2017.”
The series will serve to offer upcoming project creators insight into effective strategies for a range of campaigns, and will cover topics including building a community pre-launch, planning your crowdfunding from scratch, the do’s and dont’s, and how crowdfunding has changed for 2017.
Dynamo is an award-winning consumer, technology and digital communications agency offering PR, social and SEO services for clients that range from ambitious start-ups to international brands. With offices in London and Silicon Valley, Dynamo was launched in January 2011 and now has 26 staff based worldwide.