LONDON, September 10, 2016

thePlatform, the leading provider of online video publishing and video management solutions, today announced that it has been chosen by global content creator, producer, and distributor, Endemol Shine Group, to provide multi-platform video syndication services.

Endemol Shine Group will be using thePlatform’s mpx video publishing system to centralize and future proof their distribution strategy. The workflow has been designed to onboard additional platforms and distribution channels as they become available or commercially relevant for the Endemol Shine Group’s vast array of digital content, from global successes such as Mr. Bean and Fear Factor to online-first content and branded integrations from their premium online producer Endemol Shine Beyond.

The mpx video publishing system provides centralised video uploads, easy workflow management, metadata management, subscriber management, transactions, viewing rights enforcement, and automated publishing across devices and video players. It is used by a range of content owners around the world, including Talpa Media and Engage Sports Media.

“mpx offers the perfect tool set for Endemol Shine Group to readily achieve their syndication goals. The toolset has been designed to offer a highly efficient single online publishing and distribution tool for all video materials. Simplicity and efficiency are at the heart of the user experience, and we are delighted that Endemol Shine Group has chosen our mpx tool set to optimize and extend their monetisation and audience strategies by being able to automate syndication to multiple platforms with the advantage of full control of their own content,” said Neil Berry, Vice President and Managing Director, EMEA at thePlatform.

Endemol Shine Group’s Director of Strategy and Commercial Development, Wim Ponnet said, “Working with thePlatform allows us to explore additional premium online services and extend Endemol Shine Group’s already extensive online footprint to a wider audience. By using mpx as our publishing and syndication tool, we can be confident that the quality reflects the world class content we produce regardless of which platform audiences are consuming it on.”