Use this free UTM builder to create Google campaign URLs and custom UTM tracking links for your marketing campaigns.
This campaign URL builder helps you understand where your website traffic comes from, whether that’s Google Ads, social media, email newsletters, or referral links.
This Google UTM generator creates a complete UTM link you can use anywhere online.
What are UTM parameters?
UTM parameters (also called UTM tags or UTM codes) are short pieces of text added to the end of a URL.
They help Google Analytics and other tracking tools identify how visitors found your website.
A UTM link (sometimes called a Google tracking URL) looks like this if you’re linking a homepage:
https://yourwebsite.co.uk?utm_source=facebook&utm_medium=social&utm_campaign=winter_sale
- In this example:
- utm_source=facebook → tells you the traffic came from Facebook
- utm_medium=social → shows it was posted/shared/promoted on social media post
- utm_campaign=winter_sale → connects the visit to your winter promotion
Or like this if you’re linking a sub-page of your website:
https://yourwebsite.co.uk/sub-page?utm_source=google&utm_medium=cpc&utm_campaign=christmas_promo
- In this example:
- utm_source=google → tells you the traffic came from Google
- utm_medium=cpc → shows it was a paid ad
- utm_campaign=christmas_promo → connects the visit to your Christmas promotion
Why Use UTM tags and UTM campaign links?
They’re essential if you:
- Run multiple marketing campaigns and want to see which ones bring results.
- Advertise on several platforms (Google, Facebook, LinkedIn, etc.).
- Share links in newsletters or partner promotions.
- Want clean reports in Google Analytics with real source and campaign data.
Without UTMs, analytics tools will often group all traffic as “direct” or “referral”, and you won’t know what really worked.
Not just for promotions
UTM links aren’t only for paid or promotional campaigns.
You can use a UTM campaign builder or UTM link generator in any situation where you want to understand how people reached your website.
And not all UTM parameters are required. In fact, a UTM link works perfectly well even with just one tag.
The most common and useful single tag is utm_source, which tells you where the visitor came from.
Below are practical examples of UTM links created with a UTM creator or UTM maker:
| Situation | Example UTM Link |
| Link from your Google Business Profile | https://yourwebsite.co.uk/?utm_source=google_business_profile or https://yourwebsite.co.uk/?utm_source=google&utm_medium=organic&utm_campaign=gmb |
| Link sent in a direct message on Instagram | https://yourwebsite.co.uk/?utm_source=instagram&utm_medium=dm |
| Link in a LinkedIn post comment | https://yourwebsite.co.uk/?utm_source=linkedin&utm_medium=comment&utm_campaign=networking |
| Link in a YouTube video description | https://yourwebsite.co.uk/?utm_source=youtube&utm_medium=video&utm_campaign=tutorial_series |
| Link shared on a WhatsApp group | https://yourwebsite.co.uk/?utm_source=whatsapp&utm_medium=group_chat |
| Link included in a PDF brochure or proposal | https://yourwebsite.co.uk/?utm_source=brochure&utm_medium=offline&utm_campaign=q1_sales |
| Link used in an email newsletter | https://yourwebsite.co.uk/?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_updates |
| Link shared in a guest post or blog collaboration | https://yourwebsite.co.uk/?utm_source=partner_blog&utm_medium=referral&utm_campaign=collab_post |
| Link used in an email signature | https://yourwebsite.co.uk/?utm_source=email_signature&utm_medium=email |
You can adapt these to your business needs. The goal is to identify how and where a visitor arrived on your site, even for small, everyday interactions.
How to build a UTM link
To create a Google campaign URL using this UTM link builder, just enter the following in the form above:
- Website URL – the page you want people to visit (e.g. your homepage or a product page; starting with https://)
- Source (utm_source) – where the link will be placed (google, facebook, instagram, linkedin, youtube, newsletter, brochure, whatsapp, partner_blog etc)
- Medium (utm_medium) – the type of marketing channel (organic, cpc, social, group_chat, email, video, referral etc)
- Campaign Name (utm_campaign) – name of the promotion or ad group, product, or collaboration (black_friday, summer_sale, winter_promo, christmas_sale, collab etc)
- (Optional) Campaign Term (utm_term) – keywords used in paid ads or search campaigns (laptop_deals, marketing_agency_london, coffee_shops_near_me etc)
- (Optional) Campaign Content (utm_content) – for A/B testing different ads or buttons, used to distinguish between multiple versions of the same ad or link (header_banner, footer_link, image_ad, text_button etc)
Campaign naming conventions
UTM parameters and UTM codes can be as simple or as detailed as you need. Smaller businesses often use short, clear tags like spring_sale or newsletter. Larger organizations with multiple products, teams, and goals usually follow a structured naming convention to keep tracking consistent.
A naming convention means you use a predictable pattern for each UTM field, especially utm_campaign. It helps you quickly understand what each campaign link refers to when looking at reports in Google Analytics or other tools.
For example, you can combine elements such as:
- Goal – leads, sales, signups
- Product category – insurance, real_estate, clothing
- Product sub-category – auto, home, men, women
- Date or period – november_2025, q4_2025, week_45
- Campaign name – winter_sale, brand_awareness, q3_sales
These elements can be joined with hyphens to form one clear campaign name.
Here are a few examples of structured utm_campaign values:
- lead-insurance-auto-november_2025-q3_sales
- sale-real_estate-home-q4_2025-winter_offer
- signup-software-crm-october_2025-beta_launch
- awareness-fashion-men-december_2025-christmas_collection
By using a consistent format, everyone on your marketing team can understand what each campaign represents at a glance. It also keeps your analytics reports cleaner and easier to sort or filter.
UTM Generators and Google Campaign URL Builders
This page works as a Google UTM builder, UTM generator, and UTM code generator in one simple tool.
You can use it to build Google campaign URLs for ads, social posts, emails, or referral links without installing plugins or creating an account.
Whether you call it a Google UTM creator, UTM campaign builder, or UTM link generator, the goal is the same: clean tracking data you can trust.
Tips for using UTM tags
- Keep all lowercase (Google Analytics treats “Email” and “email” as two separate mediums).
- Don’t use spaces. Use underscores or hyphens instead.
- Be consistent with naming. For example, always use “social” for social media links, not sometimes “social” and sometimes “social_media” or “sm”.
- Test the final URL to make sure it loads correctly before sharing it.
- Don’t add personal data (like customer names) to UTMs. They’re public.
Start Tracking Smarter
With consistent UTM tagging, you can see exactly which campaigns, posts, or emails drive traffic and conversions.
This helps you spend marketing time and money where it matters most.
Use the builder above to create your own UTM links for free. No signup needed.
