LONDON, August 3, 2016
Launching in the US this week, Expertly Chosen’s new approach to gift buying helps you find products that match a person’s unique combination of interests, all curated by experts in each passion.
Started by Richard Brown, founder of foreign language resource site Linguasorb, the idea came about when Richard needed a gift for a friend who was just getting into photography. Not knowing anything about the subject himself, he asked advice from another photographer friend.
Richard explains “the gift they suggested went down really well, and it made me think, what if there were a site where you could get these expert suggestions for any person, whatever they are into?”
With Expertly Chosen, users select a range of interests and personality traits for their recipient. The platform then collates gift ideas from experts in each of these areas, resulting in a list of suggestions totally unique to that recipient. Experts include bloggers, industry professionals, journalists, and business owners.
“We heard the same story over and over, people want to buy gifts that really connect with people, rather than generic or novelty items, but they find it hard to know what to buy. Our curated suggestions allow people to find things in areas they would never normally know about,” Richard says.
While most gift sites rely on listing gifts for him and her, people’s interests are defined more by their personality than their gender. Expertly Chosen provides a way to find the right gift for that unique person, without making assumptions about them.
The site also helps to avoid the last minute panic by sending users the latest gift suggestions for all their recipients, right to their inbox, before their birthday or Christmas.
Expertly Chosen’s full potential lies in their future plan to utilize social suggestions from their community, who can endorse products related to their own interests, greatly increasing the validity of each suggestion.
eCommerce has been seeing a trend towards curated suggestions such as with Amazon’s new Interesting Finds. Vendors have recognised consumers’ desire for more purchase guidance and Expertly Chosen aims to tap into this need in the gifting market where there is a large amount of uncertainty and stress involved in the purchase process.
About Expertly Chosen
Expertly Chosen was founded in London, UK in 2015 with the aim of taking the stress out of finding great gifts.