HeyMenu Enters the UK Takeaway Market
LONDON, October 25, 2016
HeyMenu, enters the competitive UK online takeaway industry with plans to disrupt the current market and its competitors, with a new and improved business model.
HeyMenu will connect takeaway restaurants and consumers via an easy-to-use and personalised website and app. HeyMenu’s proposition is to provide up to 90 per cent lower costs to takeaway restaurants than competitors, including zero commission. This is in addition to more personalisation and dependable technology that ensures orders are not dropped, payments are secure and reliable and deliveries are tracked from restaurant to the front door.
The launch of HeyMenu sees the company on-boarding an average 500 takeaway restaurants per week, developing at a significant fast-pace, prior to any substantial marketing activity. The company will launch its full proposition to consumers in December, shaking up the current battlefield that is the UK takeaway industry.
Chris Howard, CEO, HeyMenu, comments: “We have been watching, learning and researching for a while and have identified a number of significant advancements that could be introduced within the industry. Takeaway restaurants have to pay large percentage fees to be on certain websites, such as Just Eat and Hungry House, but we believe they are not being empowered for the price they pay. Their businesses are thriving, however not as much as they should be, as they are unable to retain most of the profits to re-invest into their own business. Instead they are working harder and probably for less return. We want to offer a more rewarding experience and provide unique, personalised options for those who love good food.”
Chris also adds; “In just over three weeks, we have over 2,000 takeaway restaurants signed up to HeyMenu and as a result of this unprecedented demand we have substantially increased the contact centre staff and employed our own face-to-face sales force, along with direct online sign up, such is the response to our commission free new business model.”
HeyMenu’s aim is to provide the most attractive commercial offering to restaurants, ensuring that each retains most of its profits, which can then be re-invested and result in an enhanced quality of service to consumers. With these priorities, HeyMenu aims to become the provider of choice for restaurants and consumers alike.
HeyMenu is on track to reach its target of on-boarding 10,000 takeaway restaurants ahead of its December consumer launch, and anticipates on-boarding up to 250 per day from there on. As a sign of confidence, HeyMenu offers a full money-back guarantee to all restaurants that sign up, if they do not save in the first six months.