Hopster Continues to Win Over Parents by Adding Phonics School to its Growing Library

LONDON, September 15, 2016

Hopster, UK’s favourite entertainment and learning app for preschoolers, has today announced that it is adding the PHONICS SCHOOL cartoon series (16 x 5 mins.) to its line-up of educational shows in a bid to make screen-time better for both kids and parents.

PHONICS SCHOOL is an enchanting animated series that introduces preschoolers to phonics – the method children are taught to read and write – and offers a great way to learn effortlessly. By seeking out and adding great quality original content with education value, Hopster is hoping to give parents the peace of mind in knowing that their little one is interacting with content that’s not just fun but is nurturing to their development.

“Hopster provides an ideal audience for PHONICS SCHOOL,” said Hana Rolles, co-founder of EnablinGenius, which created PHONICS SCHOOL. “Our purpose in making fantastical pre-school edutainment is very much aligned with Hopster’s commitment to making screen time count,” she continued.

Ellen Solberg, Content Manager at Hopster, says “We’re very excited to add Phonics School to our line-up as it has great educational value whilst being interesting for kids with adorable characters and creative storylines. Good entertainment should always teach kids something and Phonics School is a great example of a show that has a good balance of fun and learning.”

PHONICS SCHOOL tells the story of Phonikers – the letters of the alphabet – as they learn to master their natural powers to ‘transformagix’ into anything beginning with their sounds and change back by tracing their shapes. Targeting preschool children, the series teaches letter recognition, letter-sound association and shape tracing and builds fundamental phonics skills.

The series has been licensed internationally and has an estimated audience of greater than 5 million. BBC Worldwide Learning licensed Phonics School series for distribution.

About EnablinGenius

EnablinGenius is a leading London-based children’s production company that specialises in preschool edutainment. Founded by McKinsey alum. Hana Rolles and former business executive Ramin Absari in response to demand for high quality edutainment, the company creates fantastical cartoons with exciting stories to educate and entertain pre-schoolers.

About Hopster

Hopster is a beautifully designed app for the under-sixes, aiming to strike the perfect balance between learning and fun. Over a million parents worldwide have now used the award- winning, safe, and ad-free app to keep their kids entertained and stimulated. It was named as one of the App Store’s Best Apps of 2015 and 2014, and is regularly the UK’s #1 top grossing kids app.