140% Increase in Sales for Izabel London After India Launch
LONDON, October 5, 2016
Izabel London, the UK’s most fashion focused, moderately priced Internet retailer of women’s clothing have achieved an impressive boost in sales this year following their launch into India.
The UK womenswear brand has seen a 140% growth in sales during their first quarter, following a deal with Aditya Birla Fashion & Retail Limited of India, which extends their reach into 145 ‘Pantaloons’ stores across 76 cities in the country.
Karan Uppal, founder of Izabel London said, “Expanding internationally was a natural progression for Izabel London. One of the main challenges with this type of scale of expansion is to retain the essence of the brand over multiple channels. Collaboration with Pantaloons gives Izabel London the brand exposure that is needed in Asian Market. As we grow into new markets, it is important not to lose the key part of what makes Izabel unique, and to remain consistent and deliver the same result.”
Pantaloons is a division of Aditya Birla Fashion and Retail Limited (formerly known as Pantaloons Fashion & Retail Limited) and is one of India’s largest and fastest growing big box fashion retailers. The first Pantaloons store was launched in Kolkata in 1997.
Izabel London’s wide range of exotic day wear and accessible evening wear is currently available in more than 500 locations across the UK, including prestigious retailers House of Fraser, Dorothy Perkins and Debenhams. The popular women’s clothing brand’s India launch is part of an impressive global expansion process throughout Europe, Asia and the Pacific region. The brand is currently stocked in more than 1,000 locations worldwide.
Izabel London, as a brand, is dedicated to always having the most recent fashion trends in stock the moment they are seen on the catwalk. Whatever a customer is looking for be it casual, dressy, prints or colours, the UK based brand makes sure that their range has it all. Izabel London focuses on providing easy to wear, catwalk inspired women’s clothing at the best price. Now, with their plans to extend across the globe firmly in place, the team behind Izabel London are looking forward to what the next year will bring for the brand.