Category: Online shopping platforms

Business profile: Jamii is the UK’s pioneering platform dedicated to showcasing and supporting Black creators and businesses. As the first of its kind in the country, Jamii is more than just an online marketplace; it’s a vibrant community committed to the economic empowerment and celebration of the Black British experience.

Our journey began under the leadership of Khalia Ismain, Terory Briscoe-Larebo, and Courtney Ismain, who envisioned a platform that not only spotlights Black British talent but also offers tangible support through our unique discount card system. This system allows our community of Jamii cardholders to enjoy up to 40% off on every order, fostering a strong connection between consumers and creators.

At Jamii, we offer an extensive range of products across various categories including beauty, homeware, clothing, and much more, all from Black British makers. Our commitment to diversity and quality is evident in every product we feature. From ‘Boxed By Jamii’, which offers a cost-effective shipping solution, to the ‘Little Black Book’, a seasonal publication showcasing our creators, we constantly innovate to enhance the shopping experience for our customers and support for our creators.

Our platform is not just about transactions; it’s about building a community. We take pride in our responsive customer service, addressing everything from delivery queries to personalized shopping recommendations. This customer-centric approach, coupled with our commitment to supporting Black businesses, has garnered us recognition in various prestigious media outlets.

Jamii represents a movement towards a more inclusive and supportive shopping experience. We invite everyone to join us in this journey, whether as a consumer looking for quality and unique products or as a creator seeking a supportive platform to grow your brand. Together, we are strengthening the representation and economic prowess of the Black community in the UK.


Address: International House, 24 Holborn Viaduct, Farringdon, London EC1A 2BN

Price Range: ££