LONDON, March 9, 2017
CeBIT, the world’s largest event for digital business, is partnering with the UK’s premier organiser of events for private investors. As a first step, Master Investor Ltd., which owns and operates the annual flagship investor event, ‘Master Investor Show’, will take part in CeBIT between 20-24 March 2017.
Master Investor will operate its own area within CeBIT’s ‘SCALE11’ zone which connects start-ups with private investors from across Europe. An expected 400 start-ups will network with representatives of over 3,000 exhibitors and 200,000 visitors. Master Investor will contribute content and contacts from its own database of 60,000 private investors. The aim of the partnership is to build a bridge between the German and UK markets for start-up funding and increase the overall number of investors that attend CeBIT.
Master Investor will use CeBIT as part of a wider strategy to grow the Master Investor brand internationally. Swen Lorenz, CEO of Master Investor said: “Last year, a German start-up exhibiting at the Master Investor Show attracted strong interest among delegates and subsequently raised EUR 1m, mostly from UK-based investors. As part of our international expansion, we will build a presence in the German market. CeBIT in turn is looking to build a bigger investor audience for CeBIT. Our presence at SCALE 11 / CeBIT is only the first step set within a longer-term plan.”
Jutta Jakobi, Deutsche Messe Global Director for ICT & Digital Business said: “CeBIT / SCALE11 highly appreciates the cooperation with Master Investor. CeBIT is no longer a traditional tradeshow to simply showcase digital products. Activities and types of interactions between exhibitors and visitors are manifold. Cooperating with Master Investor underpins the transformation CeBIT is going through.”
Besides hosting events, Master Investor Ltd. also operates an independent digital media platform for mostly British investors. The company was bought out in 2014 and with new management and strong financial backing, has developed plans to build an international series of events for private investors. The German-language area is the first focus for international expansion. CeBIT and Master Investor have also identified synergies for tapping into each other’s growing platforms.
