LONDON, December 7, 2016
Green Man Gaming, a global e-commerce technology company in the video games industry, today announced the appointment of Mat Braddy, former JUST EAT Chief Marketing Officer as a Board Advisor. As a brand and marketing guru, Mat brings his experience of working in high growth companies and successfully raising awareness of challenger brands to Green Man Gaming as the company plans to ramp up its global marketing activity.
Mat successfully positioned JUST EAT to become the challenger brand for cooking at home, making it a leading brand in takeaway delivery around the world prior to its IPO on the London Stock Exchange. Prior to this, he was responsible for all online marketing at The Financial Times including FT.com and led the marketing team at Toptable.com.
“We are living in times of unprecedented change in user behaviour. The idea that a product is physical is fast becoming obsolete. I’ve known Paul for a few years and have been impressed with his foresight, building Green Man Gaming up to be one of the worlds fastest growing video games e-commerce companies,” said Mat Braddy. “As the digital challenger to the traditional retail, Green Man Gaming has built a remarkable technical platform with a truly global footprint. I’m looking forward to working with the team to evolve their challenger brand using some of the techniques we found accelerated growth at JUST EAT.”
“Mat has clearly demonstrated that he knows how to build a strong technology brand through both digital and traditional marketing campaigns with his experience of working with successful high growth online businesses such as JUST EAT. With Green Man Gaming’s continued growth acceleration and expansion through increased localisation, Mat’s experience and skills will be invaluable for our market positioning globally going forward,” said Paul Sulyok, CEO and Founder of Green Man Gaming.
