Media iQ Joins Forces With Eyeota to Bolster Local Insight for Advertisers
LONDON, June 12, 2016
Media iQ, the global analytics and technology specialist, today announces it has formed a global partnership with Eyeota, the global leader for audience data.
The unique integration will allow Media iQ to utilise Eyeota’s data segments to gain an unrivalled understanding of audience insights across every market they work in. In doing so, the analytics and technology specialist will be able to help clients make better advertising decisions before a campaign has even started. This will lead to better performance and less wastage, whilst driving more sales.
This announcement makes AiQ, Media iQ’s advanced analytics technology platform, even more effective at generating business-changing insight for its advertisers. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights. By teaming up with Eyeota these unique tools will allow advertisers to make the most out of their marketing investment and drive business growth.
The partnership follows a busy year for Media iQ, who opened offices in Sydney and Melbourne in February to serve the growing APAC market.
John Goulding, Global Product Director, Media iQ said, “Our decision to add Eyeota as yet another AiQ integration is a reflection of the investment we’re making to unlock unique insights for global advertisers. Via the Eyeota integration, AiQ can now generate enhanced pre-campaign insight that can accelerate the optimisation process and deliver next-level performance for advertisers.”
Kevin Tan, CEO, Eyeota, added, “We are pleased to partner with Media iQ to serve as an analytics vehicle for strategic media buys. As a data-driven company, Eyeota’s data helps to inform critical business decisions that can boost digital advertising campaigns.”
About Media iQ
Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth.
Media iQ have a clear vision for their clients – to inspire through insights. They are experts at ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, Media iQ make data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities.
Founded in 2010, Media iQ has over 200 staff serving over 400 clients, and enjoys a 97% client retention rate globally. Headquartered in the UK it has offices across North America, Europe and Asia.
Eyeota is the global leader for audience data with 2 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo.