Native Advertising Technology Adyoulike Expands Global Reach
Addition of Latin America gives Adyoulike capability on every continent and access to a global native advertising market worth close to $60 billion annually
LONDON, June 30, 2016
Native advertising platform Adyoulike today announced a partnership with media buying house Headway, which will expand the reach of native advertising into the fast-growing Latin American (Latam) market.
Headway is the leading data-driven media buying company for marketers in Latin America, with 14 offices in countries across the region. It delivers smart cross-channel services combining programmatic technology for display, video, mobile, native, social and cutting-edge creative formats. Headway also exclusively represents MediaMath in the Latam region. Adyoulike technology is already fully integrated into MediaMath, AppNexus and AOL One, allowing brands to scale native advertising purchasing programmatically.
The Latin America deal is the latest in a major expansion of the Adyoulike native platform globally in 2016. Adyoulike existing partnerships include the following countries: Australia, New Zealand, South Africa, Saudi Arabia, Jordan, Italy, Norway, Sweden, Denmark, Finland, Slovenia, Hungary, Turkey, India and Singapore. Adyoulike operates directly in UK, France, USA, Canada, Germany, Spain and UAE, serving in excess of five billion native ad impressions per month.
Commenting on the global expansion, Julien Verdier, CEO and Co-Founder, says: “We’re really excited to join up with Headway. The Latin American market is ripe for the expansion of native advertising and we view it as a key market in the future. And with Headway we know we have the right partner for expanding the market.
“Uptake of our ground-breaking native advertising technology by our global partners has been swift and with the addition of Latin America we now have a global presence ranging from Australasia to Europe, Asia to the Americas. We are already the leading native advertising technology company in Europe by a long way and with our growing global presence our aim is to be the leading native ad platform in the world.”
Headway is the leading data-driven media buying company for marketers. Integrating our in-house innovative technology and state-of-the-art partner platforms, we provide solutions to make ads more relevant, driving consumers to engage.
We deliver smart cross-channel services combining programmatic technology for display, video, mobile, native, social and cutting edge creative formats to reach the right audience, at the perfect moment.
Adyoulike is the European leader in native advertising technology, serving over 5 billion native ad impressions per month. The Adyoulike Native Technology Platform and Network allows brand advertisers to scale their native advertising campaigns across premium and niche publishers with ease from a single point of entry. Publishers benefit from access to the Adyoulike Exchange – a pioneering programmatic native ad marketplace – and the adoption of Adyoulike’s ground breaking native SaaS technology. Founded in 2011, Adyoulike has offices in London, Paris and Dubai.