New: the Speedo Lifestyle Collection
LONDON, August 9, 2016
Speedo International has launched the ‘lifestyle collection,’ inspired by tropical days and carnival colours, a new range of swimwear for men and women which is perfect for the beach or pool and is available online now at: http://www.speedo/com/lifestyle
The women’s collection, modelled by Team Speedo swimming stars, Ye Shiwen (CHN), Alia Atkinson (JAM), Missy Franklin (USA), Jessica Hardy (USA) and Elizabeth Beisel (USA), who have swapped their highly technical performance suits for a fun and vibrant, tropical swimsuit, offers women a wide range of swimsuits to help you look and feel great in the water.
Vibrant, colourful prints capture the energy and vibe of the tropics, combined with wave like graphics to simulate the flow of water over the body. Use of colour is zoned to shape and enhance the figure while also highlighting the function and technology running through each swimsuit.
Modelled by elite swimming stars, Sun Yang (CHN), Cameron McEvoy (AUS), Florent Manaudou (FRA), Ryan Lochte (USA) and James Guy (GBR), the lifestyle collection for men offers a wide range of aqua shorts and briefs.
The men’s collection takes inspiration from deep ocean waters, with a cool palette of dark and iridescent teals combined with luminous splashes of yellow and green. Vibrant, colourful prints capture the energy and vibe of the tropics, making the lifestyle collection the perfect summer swimwear.
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER – the fastest and most technologically advanced swimsuit ever created. In 2015, Speedo launched the Fastskin LZR Racer X, the first suit engineered to help swimmers feel their fastest. Its development was made possible through analyses of the physical and psychological aspects of competitive swimming with over 330 elite swimmers, including multiple world-record holder Ryan Lochte. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world.