Optimizely Kicks Off Multi-City User Conference

SAN FRANCISCO, September 9, 2016

Opticon 2016 Events in San Francisco, New York and London will Help Businesses “Experiment Everywhere” Amid Massive Digital Transformation

Optimizely, the world’s leading Experimentation Platform, is presenting its annual conference Opticon as a multi-city, executive event for the first time. Opticon 2016 will debut in San Francisco on Thursday, September 15, with events also taking place in New York on September 21 and London on November 9. To inspire leaders in e-commerce, customer experience and digital innovation to embrace creative experimentation and the future of personalization, this year’s theme is “Experiment Everywhere.”

CEO Dan Siroker’s opening keynote in San Francisco will explore building a culture of innovation through experimentation and unveil several new products from Optimizely. Speakers at the three events include business leaders and digital experts such as Andreessen Horowitz Co-Founder and Partner Ben Horowitz, Accenture Managing Director Michael Dekshenieks, Box VP of Marketing Lauren Vaccarello, Atlassian President Jay Simons, HP Head of Digital Transformation Dan Haarmann, IBM Digital VP and General Manager Kevin Eagan, and Salesforce SVP of Strategic Planning Peter Schwartz.

“All of scientific knowledge in history has been accumulated through experimentation,” said Optimizely CEO Dan Siroker. “We want Opticon to instill the bravery needed to run impactful experiments and embrace the power of data-driven decision making. With our powerful lineup of speakers, this year’s multi-city Opticon will be our best yet. Attendees will walk away with new products and ideas that will enable them to deliver great experiences to their customers.”

Opticon 2016 is a multi-city conference hosted by Optimizely in the following cities:

Thursday, September 15, 8:30 a.m. – 5:30 p.m.
The Village
969 Market St, San Francisco, CA 94103

To request an invitation to attend event in San Francisco, please visit: https://www.optimizely.com/opticon/san-francisco/

Wednesday, September 21, 8:30 a.m. – 5:30 p.m.
The TimesCenter
242 W 41st St, New York, NY 10036

To request an invitation to attend event in New York, please visit: https://www.optimizely.com/opticon/new-york/

Wednesday, November 9, 9 a.m. – 5:30 p.m.
Kings Place
90 York Way, London N1 9AG, United Kingdom
To request an invitation to attend event in London, please visit: https://www.optimizely.com/opticon/london/

About Optimizely

Optimizely is the world’s leading Experimentation Platform, providing A/B testing, and Personalization for websites and mobile apps. The Platform’s ease of use and speed of deployment empower organizations to conceive of and run bold experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers looking to deliver exceptional experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences.