Outbrain Launches Automatic Yield
LONDON, March 24, 2017
Outbrain, the world’s leading premium discovery platform, today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real time. For the first time on the web, Outbrain will launch a paid for solution that provides proprietary insights into all aspects of a publisher’s revenue, not just Outbrain revenue, marrying real time revenue value to the owned content a publisher circulates throughout its site. This will allow Outbrain’s publisher partners to monetize audiences based upon an immediate understanding of each and every piece of content through a single dashboard.
There are eight premium publisher groups and media partners amongst the first to successfully implement and take advantage of Automatic Yield’s traffic shaping and revenue reporting. Publishers have seen up to a 65% lift in incremental revenue with limited trade-off between revenue and CTR.
“Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, Co-Founder & CEO, at Outbrain. “Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience. Our vision is to offer a single platform that allows publishers to manage and optimize all their revenue and afford them a revenue tool, that editors will love.”
Media companies rely on many different monetization partners and ad types to drive daily, monthly and yearly revenues. In order to grow revenues they need to understand how much money they make on each piece of content, each user, each monetization partner and traffic referral source. For the first time, Outbrain is tying it all together in a Total Value Report.
Outbrain’s new revenue reporting allows a publisher to see and manage all their revenue through a single dashboard from all different partners (Outbrain and non-Outbrain), traffic sources (e.g. Google, Facebook, Twitter etc), verticals, devices, users and much more. The publisher will see their “total revenue” for the selected timeframe within the dashboard and have the ability to dig into the data at a micro level.
This new level of transparency allows publisher revenue teams to understand exactly how much money is made from this piece of content vs. that one, consumed on-site vs. consumed off-site and will inform spending decisions, advertising strategy, off-platform revenue opportunities, when to take action and more.
Outbrain is the world’s leading premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves more than 250 billion personalized content recommendations, reaching in the region of a billion users every month across the globe.