Last updated: 9 January 2026
1. Introduction
At London Business Directory, accessible from https://londonbusinessdirectory.net, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by London Business Directory and how we use it.
LondonBusinessDirectory.net is a trading name/website of AIDA Online Marketing Ltd
Registered in England and Wales with company number 9634590
Address: Unit 3, 94 Holly Road, Twickenham TW1 4HF, UK
AIDA Online Marketing Ltd is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our londonbusinessdirectory.net website and use our mobile application , collectively referred to as the ‘Services’. Please read this policy carefully. If you do not agree with the terms of this policy, please do not access our website or use our mobile application.
2. Information we collect
We collect the following types of information when you use our Services.
2.1. Personal and professional information
Depending on how you interact with our website and services, we may collect and store the following information:
- Name
- Email address
- Telephone number
- Company name
- Job title
- Business postal address
- Website address
This information may be collected, for example, when you use specific tools or services available on londonbusinessdirectory.net, such as contact card or QR code generators, where you have explicitly provided your consent.
We use this information to provide the requested service and, where consent has been given, for follow-up communication about relevant business listings or related services. Users can opt out of such communications at any time.
We do not sell this information to third parties. Access is restricted to authorised personnel only.
Additional information may be collected where applicable, such as:
- Account Information: Username, password, profile information.
- Payment Information: Credit card details, billing address, etc.
- Device Information: Information about the device you use to access our Services, including device ID, operating system, and app version.
2.2. Non-personal information
We may also collect non-personal information, including:
Usage Data: Information about how you interact with our website and mobile app, such as pages viewed, links clicked, features used, and time spent on the Services.
Log Data: Log files that include your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies.
2A. Business listings & publicly available information
Business listings: London Business Directory publishes business information obtained from publicly available sources, including company websites, public registries, and business profiles. This information may include business name, trading address, phone number, website URL, and other factual details related to the operation of the business.
Legal basis for processing: We process and publish this information under the lawful basis of Legitimate Interests, specifically to operate a business directory that helps customers find services within Greater London and enables businesses to be discoverable online.
Your rights as a business owner: If your business is listed on our website, you may at any time:
– Request corrections or updates
– Request removal of your listing entirely
To request an update or removal, email us at support@londonbusinessdirectory.net and we will process your request promptly.
3. How we collect your information
We collect or receive information about you in the following ways:
- When you complete forms or use services on londonbusinessdirectory.net or its associated applications
- When you subscribe to newsletters or other communications
- When you contact us by email or phone
- When you use specific tools and features available on the website
4. How we use your information
We use the information we collect for the following purposes:
- To send users marketing and promotional campaigns
- To create user accounts
- To publish testimonials
- To get feedback and reviews
- To enforce Terms and Conditions
- To manage customers orders
- To give users support
- To send targeted advertising
- To send administrative updates
- To keep our services safe
- To help us resolve disputes
- Processing payments
- To Provide and Manage Our Services: To deliver, operate, and improve our website, mobile app, products, and customer experience.
- Identification and Authentication: To authenticate your identity.
- To Personalize Your Experience: To tailor our website/services to your preferences.
- To Communicate with You: To send you updates, notifications, and information related to your account or our Services.
- Marketing and Promotional Purposes: To send newsletters, offers, and event updates.
- Advertising: To display relevant advertisements.
- To Process Transactions: To process payments and manage billing.
- To Ensure Security: To protect your information and our Services.
- To Comply with Legal Obligations: To meet regulatory and legal requirements.
If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which consent is granted unless we are required to do otherwise by law.
5. How we share your information
We do not share personal information with third parties except where necessary to provide our Services, where required by law, or where you have given consent, as described below:
- With Service Providers
(e.g., Analytics providers – Google Analytics, Hosting providers – AWS, Payment processors – Stripe).
We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose. - With Affiliates: We may share your information with our affiliates for purposes consistent with this Privacy Policy.
- In Legal Matters: We may disclose your information if required by law or in response to valid requests by public authorities.
- In Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
Where you have provided consent, we may use third-party technologies such as Meta (Facebook) and Google to measure website usage and support advertising-related insights. These providers may receive limited technical data such as page views, device information, and cookies, in accordance with your consent choices.
We require third parties to use personal information only for the intended purpose.
6. Retention of your information
We will retain your personal information for 30 days after users terminate their account or for as long as we need it to fulfill the purposes for which it was collected as detailed in this Privacy Policy. We may need to retain certain information for longer periods such as record-keeping / reporting in accordance with applicable law or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc. Residual anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.
7. Your rights and choices
You have the following rights regarding your personal information:
- Access your data: You can request access to the personal information we hold about you
- Rectify your data: You have the right to verify the accuracy of your data and ask for it to be updated or corrected
- Deletion: You can request that we delete your personal information, subject to certain legal exceptions.
- Opt-Out: You can opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions included in those communications or by contacting us directly.
- Data Portability: You can request a copy of your data in a commonly used and machine-readable format and, if technically feasible, have it transmitted to another controller without any hindrance.
- Restrict Processing: You have the right to restrict the processing of your data. In this case, we will not process your data for any purpose other than storing it.
- Object to Processing: You have the right to object to the processing of your data if the processing is carried out on a legal basis other than consent.
- Withdraw Consent: You can withdraw your consent to the processing of your data at any time, where applicable.
- Lodge a Complaint: You have the right to bring a claim before a statutory data protection authority.
To exercise these rights, you can submit your request online on our Privacy Center portal or write to us at support@londonbusinessdirectory.net. We will respond to your request in accordance with applicable law.
8. Security
We take reasonable measures to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure.
If a security incident is detected and entails a significant risk to the data owner, such an event will be reported without delay to the competent control authority, together with the corrective and remedial measures implemented and/or to be implemented.
9. Cookies and tracking technologies
To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.
10. Third party links
Our Services may contain links to third-party websites or apps that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites or apps you visit.
11. Children’s privacy
Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children without verifiable parental consent. If we learn that we have collected personal information from a child without such consent, we will delete that information.
12. Contact us / Data protection officer
If you have any queries or concerns about the processing of your information that is available with us, you may email our Data Protection Officer at 94 Holly Road, Twickenham, TW1 4HF, email: support@londonbusinessdirectory.net. We will address your concerns in accordance with applicable law.
