SAN FRANCISCO, June 20, 2016

Quid, the San Francisco text analytics startup, is expanding to London, opening a new office in Shoreditch in London’s East End.

With headquarters in San Francisco and offices in New York, Quid analyzes the world’s content. Its software uses machine intelligence to read millions of news articles, blog posts, company profiles, and patents. It offers immediate insight by organizing that content visually. The company’s U.S. client roster includes Walmart, Pfizer and Intel; in May, Quid also began work with the United States Air Force and Department of Defense.

The new London office will better serve Quid clients in Europe including Siemens, BCG, World Economic Forum, and Publicis.

In London, Quid joins dozens of startups in the city’s rapidly expanding tech sector. Bay Area firms like Airbnb, Palantir and Twilio have opened offices alongside tech giants like Amazon, Google and Cisco.

“London is the perfect base for us to serve our growing mix of European clients, as well as to benefit from the ideas, energy and diversity of the London tech scene,” said Quid CEO Neville Crawley.

And London has welcomed Quid with open arms. London & Partners, the Mayor of London’s promotional company, has been particularly helpful in guiding Quid through the logistics of setting up in a new geography.

Gordon Innes, CEO at London & Partners said: “London offers a perfect springboard for U.S. technology businesses looking to expand internationally. Businesses that work with big data, such as Quid, can also benefit from London’s high concentration of world-class tech talent.”

About Quid: The company’s mission is to give your brain more power than it ever dreamed possible, elevating your intelligence and enabling you to comprehend the complexities around any topic. Quid was founded in 2010 with backing from Liberty Media, Founders Fund, Atomico, Peter Thiel and others. It is active in 11 countries.