LONDON, December 22, 2017
iGaming Performance Marketing company Seven Star Digital today announces the launch of its first all-encompassing gambling comparison site, Compare.bet.
To date the company has focused on individual verticals within the UK iGaming sector, including online casino and sports betting. The launch of Compare.bet is a new growth opportunity for the firm, covering all the top gambling categories and providing users worldwide with a single destination for their online betting needs.
Commenting on the announcement, Luke Eales, Founder & CEO of Seven Star Digital, said: “We have long believed there is a great opportunity to build a true gambling comparison brand. Compare.bet is where we will make this a reality – combining market leading product development with unrivalled content quality and expert omnichannel marketing. We are truly excited to grow this brand into something special.”
Compare.bet will initially focus on casino and sports, after which it will quickly expand across the full iGaming spectrum from bingo to poker, eSports to lottery and more. The venture has a global scope and will leave the company well-positioned to take advantage of impending regulation of several key international markets.
In selecting a .bet domain name, Compare.bet has departed from the more traditional domain name extensions such as .com and .co.uk.
“Choosing a ‘New gTLD’ is just one of the ways in which we’re setting ourselves apart from past generations of lower quality gambling sites as we look to create the future of gambling comparison,” added Luke Eales. “A number of exciting new gambling operators have also launched in recent months using the .bet gTLD, giving it growing recognition – we will be the first comparison brand to continue that trend.”
A range of enhancements to Compare.bet are planned over the coming months, including a strong focus on World Cup 2018, widely expected to be the largest betting event in history.
Representatives from Seven Star Digital will be attending the London Affiliate Conference from the 7th to 10th February 2018.
About Seven Star Digital
Seven Star Digital was established in 2016 with a simple aim: to provide a better gambling site comparison experience for consumers in the UK and beyond. The company has grown significantly since launch, using modern digital marketing techniques to help hundreds of thousands of players find their perfect online casinos and betting sites.
The company is based in London, UK and operates several brands including Compare.bet, TopRatedCasinos, and TopRatedSlots.