LONDON, September 27, 2016

Famed for its online delivery of vintage style scented garden roses and English flowers tied with aromatic herbs and foliage grown on its own farms in Hampshire and Kenya, The Real Flower Company opened its only shop at 13 Cale Street on Chelsea Green, London SW3 on Monday 19 September 2016.

Founded in 2001 by the horticulturalist Rosebie Morton (recently featured on BBC 1’s Countryfile and BBC Radio 4 Woman’s Hour) The Real Flower Company has long sought a site in Chelsea. It could be deemed the smallest shop on the Green at 16.2 m2 but it will be bursting with divinely scented roses such as Chandos Beauty, Just Joey, Sweet Juliette and Caffe Latte as well as freshly picked English seasonal flowers, aromatic herbs and foliages.

As Rosebie adds, “After about eight years of searching, we are thrilled to have finally found the perfect gem of a shop for the Real Flower Company to open its doors on Cale Street. It is going to be snug but overflowing with all of our freshly picked, beautifully scented garden roses. The scent will permeate around Chelsea Green and no doubt draw people towards number 13 to bury their noses into an exquisitely perfumed bouquet of flowers.”

A regular host of myth defying rose growing day courses, as well as an exhibitor at both The Chelsea Flower Show and Hampton Court Flower Festival plus a regular judge of roses around the UK, Rosebie first started experimenting with scented English garden roses in her walled garden behind her family home in 1998. Deemed completely mad by the flower growing industry she persevered – weathering England’s inclement weather coupled with discovering natural bug busting techniques and now doing her utmost to incorporate as much biodiversity into her 12 acre Hampshire Rose Paddock. Wandering guinea fowl eat bugs and aphids whilst picturesque hives host bees searching for pollen and nectar.

Freshly tied bouquets can be made in various sizes up to a deluxe bouquet. All are delivered in the Real Flower Company’s olive green packaging or even their signature hat boxes tied with olive satin ribbon, available in a variety of sizes.