LONDON, June 13, 2016

Morris Visitor Publications (MVP), leading provider of visitor information and owners of the Where brand worldwide, is pleased to announce the first-to-market Where Pass London. This three-in-one contactless Visa™ debit card combines travel on Tube, bus and clipper river services with discounted access to top London attractions and spending money for one or multiple travellers. The pre-loaded card gives users complete control and the ability to build an entire trip before travelling.

Working in collaboration with 28 merchant partners across the city, Where Pass London offers visitors access to the very best London attractions with a simple swipe of a card. From the London Eye and St Paul’s Cathedral to Shrek’s Adventure and iconic sporting venues such as Wembley Stadium, there is something for everyone. The card not only gives admission, it also offers great discounts at attractions and shopping destinations whilst allowing queue-jumping access at a number of attractions.*

Unlike any other product on the market, Where Pass London allows visitors to enjoy the best of the city without having to carry multiple tickets and debit cards. By pre-loading spending money, travel and attractions, visitors make a one-time payment in their own currency and can use Where Pass London as a UK issued debit card, without incurring any additional currency exchange charges whilst abroad. Whether it’s a journey along the River Thames or a quick stop for coffee, Where Pass London keeps everything in one place and puts the traveller in control.

Sarah Clegg, Business Development and Marketing Director Where Pass London said: “We are absolutely delighted to launch Where Pass London. We know that London can be a daunting place for visitors and we believe this card has the power to transform how travellers book and enjoy their time in the capital. The three-in-one combination of travel, discounted attractions and spending money gives the user complete control and makes life that little bit easier. Not only is this the first product of its kind, the curated list of premium attractions, savings and tailored journey planner enables the customer to manage their time to maximum effect.”

Chris Manning, Managing Director Europe at Morris Visitor Publications continued: “Globally, the Where brand is recognised as a leading publisher of reliable visitor information, carefully packaged in various formats for all types of domestic and international travellers. Where Pass is a natural extension of the products and services MVP already offers to millions of visitors and London is a part of a wider European launch that also includes Paris and Berlin.”

Jennifer Dardis, UK Trade Director, Merlin Entertainments, the largest entertainments company operating in Europe commented: “Where Pass London is a hugely compelling proposition, with its integrated ‘one-stop-shop’ formula set to make a big impact on the user experience as well as our business. It encourages visitors to plan ahead, enabling businesses like ours to forecast more efficiently and gain a better insight into the type of people visiting.”

Kevin Jenkins, Managing Director UK and Ireland, Visa Europe said: “Where Pass London enables visitors to take advantage of the great contactless payment network throughout the city. This includes travelling by Tube, taxi, bus and river services as well as enjoying restaurants and shopping. Knowing that the card is accepted across London gives consumers piece of mind and removes the need to carry and keep track of cash.”

Where Pass London is simple to use and lets travellers pre-arrange travel, attractions and spending money for a group of up to six people. On the website, users simply specify the number of travellers, location in London, budget and areas of interest. Where Pass will then suggest an itinerary of attractions to suit your preferences and calculate your costs. Once the order is placed, Where Pass cards will be dispatched to a chosen address, in time for travel. Alternatively, it can be collected at Original London Visitor Centre in Trafalgar Square. The cards can be quickly activated online and are then ready to use as soon as travellers arrive on UK soil, avoiding lengthy queues at the airport to purchase travel cards.

Each element of the trip can then be managed through the website, on any device, with the option to add more attractions or money and change itinerary. The site also offers news, advice and recommendations on how to make the most out of London. The card itself arrives as part of a beautiful smart pack including a visitor map and useful pocket guide book.

Where Pass London has been developed by Morris Visitor Publications (MVP) working with key partner Contis Financial Services. It is the UK’s first Visa™ visitor card to combine travel, attractions and spending money. Morris Visitor Publications (MVP) is the world’s largest provider of visitor information, publishing guides, magazines and city maps in over 80 cities around the world. In London, MVP has been the trusted and preferred partner of London’s four and five star hotels and concierges, luxury apartments, embassies, tour operators and airlines for nearly 40 years with the Where brand, which is designed to enhance a visitor’s trip to London, giving them accurate and timely information on our great city.