Wikia, Inc. Launches Dedicated UK Fandom Site
LONDON, November 18, 2016
Wikia, Inc. announced today the launch of fandom.co.uk, the first complete, localised international version of Fandom, the largest entertainment fan site in the world*. As the most comprehensive entertainment destination in the region, Fandom is comprised of a UK edition of the popular Fandom news and stories platform and its robust global community platform. Fandom brings the pulse of entertainment to fans’ fingertips through a mix of original and curated content focused on both regional and global film, television and video games. Veteran entertainment journalist Chris Tilly leads a UK Fandom editorial team that operates out of new local headquarters located near Farringdon Station in Central London.
“The UK is a power player in the entertainment industry with its impressive pool of TV shows, movies, studios, and talent, as well as with their passionate fans,” said Wikia, Inc. CEO Craig Palmer. “Fandom is also recognized as the #1 site for information on video games and television in the UK, and the #2 site for movie information in the UK*. It was only natural that we launch an absolute, localised Fandom experience in this market first. In doing so, we’re also making a significant step in our global brand growth strategy. Fandom’s UK site expands our breadth of coverage, deepens our expertise, and broadens our global news cycle so fans will always be apprised of the latest information, no matter where they live in the world.”
Chris Tilly brings 12 years of front-line editorial experience, where he has held posts at such influential media outlets as Hotdog magazine and Time Out. He was most recently Entertainment Editor at IGN. As Managing Editor at Fandom, Tilly is tasked with building a world-class editorial team, developing and driving the UK content strategy, and implementing Fandom’s growing Fan Contributor program in the region. The Fan Contributor program empowers fans to share their passion for and profound knowledge of entertainment through story contribution.
“I’m thrilled to join Fandom and establish it as the preeminent entertainment destination for fans in the UK,” said Tilly. “It’s my vision to expand on the solid editorial foundation that’s in place in the United States where Fandom news and stories already exists, develop a strong British identity for the UK edition, and create compelling content that resonates with fans here as well as across the pond.”
On Oct. 4, Wikia.com rebranded as the global entertainment brand, Fandom. As the comprehensive entertainment destination that marries Fandom news and stories with more than 360,000 communities, fans can now find and share news, stories, commentary and knowledge on their favorite entertainment properties in one place.