LONDON, March 23, 2017

London and Tel Aviv based adtech firm Woobi, is one of the six finalists in the category for Best Video Ad Tech Innovation at the Digiday Video Awards Europe.

The European Digiday Video Awards recognises the most outstanding and inspired work in branded digital video, video marketing and video advertising across Europe.

Chaya Soggot, founder and CEO, Woobi, said: “We are proud to be nominated for our second Digiday award in less than 3 months. We won the first awards for ‘Best Video Distribution Platform’. This award entry is a great seal on our technology and our innovation”.

“Woobi is committed to helping brands utilise advertising channels within games in a way that truly benefits the user and creates a positive campaign impact. It is great to see this industry’s recognition of our work.

Woobi’s programmatic in-game video platform enables brands and agencies to plan around audiences, buy when users are open to engage and optimize their global advertising, based on performance-driven data.

By creating deep engagement opportunities through in-game advertising, brands can now interact with their audiences where they spend their time and undivided attention, creating a deeper, long-lasting brand engagement.

About Woobi

Woobi is an award winning video advertising company, servicing brands, advertisers, games and app-developers. Woobi’s programmatic platform enables brands and agencies to plan around audiences, buy when users are open to engage, and optimize their global advertising using verified data.