Yoto Partners with Roald Dahl Literary Estate
LONDON, November 20, 2017
Yoto – the clever speaker for kids – has agreed a strategic content partnership with the Roald Dahl Literary Estate. Roald Dahl is the world’s number one storyteller and the author of globally quintessential children’s stories including Charlie and the Chocolate Factory, Matilda, The BFG and many more.
Yoto was created to maximise kids’ development skills without screen-time, by building and integrating specialist technology and content. Yoto allows children to unlock a carefully curated world of music, stories and learning via interactive cards which connect to a safe, secure world of audio content – with no screen-time worries.
Yoto, which was launched on Kickstarter only two weeks ago, reached its funding target after only 5 days and is still available to pre-order.
Suitable for pre-school children and inspired by Montessori principles, Yoto gives youngsters autonomy over what they listen to or play – from their favourite nursery rhymes to learning the alphabet through phonics. Yoto wants to revolutionise the way children listen and learn.
Yoto is pleased to announce that it will now be working with beloved Roald Dahl stories and characters to create audio story experiences and interactive picture displays that will engage and stretch young imaginations.
Working closely with the Roald Dahl Literary Estate, they’re creating bespoke content for children of pre-school age and upwards. Ideas in development range from ‘choose-your-own-adventure’ stories, to BFG dream-mixing sleep-time aids – as well as snippets of all the titles that you’d expect from Roald Dahl.
Luke Kelly, MD of the Roald Dahl Literary Estate and Roald Dahl’s grandson, says “We share Yoto’s vision that all children deserve stories – and that technology, used in the right way, can unlock imaginations and help children to grow. Yoto is a visionary platform and we are excited to use Roald Dahl’s timeless stories to enrich their offer.”
As CEO/Co-Founder Ben Drury says: “We are thrilled to be working with Roald Dahl. Tech is a part of all of our lives, which is why we’ve created a product especially for kids which uses technology in the right way. But stories make imaginations grow, and to be able to draw on the incredibly rich story-world of Roald Dahl is a (BFG’s) dream come true!”
Yoto is designed entirely by a team of experienced entrepreneurs and parents who started thinking about what kids need to maximise development skills without screentime. Yoto has used technology to enhance the way in which young children can access and interact with content – and not use technology for technology’s sake.